Reggie Fils-Aimé Makes His Debut

Reggie Fils-Aimé Makes His Debut

In 2004 Nintendo was in a bit of a rut. Sales of its Gamecube console had been less than expected, and Nintendo had begun to build a reputation as a company that makes games for little kids. When Reggie Fils-Aimé was hired as Executive Vice President of Sales...
Satoru Iwata Describes Gaming

Satoru Iwata Describes Gaming

In 2006, The late Nintendo President Satoru Iwata stood on stage at the Game Developer's Conference San Francisco and talked exclusively about what makes games fun. During his closing remarks, he told a captive audience the most spot-on summary of his company's vision. "At Nintendo, we do not...