In 2006, The late Nintendo President Satoru Iwata stood on stage at the Game Developer’s Conference San Francisco and talked exclusively about what makes games fun. During his closing remarks, he told a captive audience the most spot-on summary of his company’s vision.

“At Nintendo, we do not run from risk. We run to it. We are taking the risk to move beyond current boundaries. It should be our goal, each of us, to reach the new players as well as the current players. Our goal is to show them surprise. Our reward is to convince them that above all video games are meant to be just one thing fun. Fun for everyone.”